Sharaf DG, the fully owned subsidiary of the UAE-based company
Sharaf Group has opened the doors of Dubai’s largest ever one-stop
electronics retail store.
In a pioneering initiative, Sharaf DG has launched Dubai’s first
ever ‘Big Box’ store with electronics being the ‘category killer’.
This 100,000 square feet single floor destination located at the
Times Square Centre on Sheikh Zayed Road marked the beginning of a
new era in electronics product retailing.
Sharaf DG’s Big Box will stock over 300 global brands of consumer
electronics, telecom and mobile phone, photography, gaming, home
appliances and personal care, electrical hardware and marine
electronics product categories.
The group is said to open similar one-stop-shop electronics
destinations in other countries as part of its expansion plans. |