The partnership aims to strengthen the digital presence of Suha Hospitality, elevating brand positioning, and driving direct bookings.

Suha Hospitality, a member of Sharaf Group, has partnered with Magic Mango MENA to navigate digital strategy and performance marketing across four of its key properties in Dubai.

A provider of upscale hotel apartments in the UAE, the agreement with Magic Mango MENA leaves the agency responsible for strengthening Suha Hospitality’s digital presence, elevating brand positioning, and driving direct bookings at Suha JBR Hotel Apartments, Suha Mina Rashid, Suha Creek, and Suha Park.

“We are delighted to welcome Magic Mango MENA onboard as our digital strategy partner,” said Vignesh Mani, Chief Executive Officer at Suha Hospitality. “With the hospitality market becoming increasingly digital and experience-driven, this partnership reinforces our commitment to provide our guests with seamless, engaging, and intuitive online brand experiences that reflect the warmth and quality of a Suha stay.”

Magic Mango MENA claims it will develop and execute a comprehensive data-driven digital roadmap including content strategy, performance media, social storytelling, and reputation management.

“It is a privilege to join hands with such a respected hospitality brand,” said Roshan Farook, Chief Marketing Officer at Magic Mango MENA. “Suha’s properties are synonymous with comfort, space and Dubai’s dynamic lifestyle – and our role is to amplify this digital visibility, drive stronger conversions, and build a compelling narrative that connects Suha with today’s modern traveller.”

Vicks Vickneswaran, Regional Director at Magic Mango MENA echoed this sentiment. He said: “We are excited to partner with Suha Hospitality at a time when the industry is poised for its next wave of digital growth.”

“By coupling performance-led digital strategy with authentic brand storytelling, we are confident of strengthening Suha’s position among both business and leisure audiences,” Vickneswaran added.

With UAE tourism expected to hit record highs in the coming years, both entities claim this partnership is a timely step in enhancing Suha Hospitality’s competitiveness across digital channels.