Adventure HQ Expands: 5th Store Officially Opens in the UAE

Adventure HQ Expands: 5th Store Officially Opens in the UAE

Sharaf Retail has just launched the 5th Adventure HQ store, now open at City Centre Mirdif!

This isn’t just a store, it’s Adventure HQ 2.0:

  • Indoor cycling trails
  • Kayaking experiences
  • The latest gear for hiking, camping, water sports & more

Whether you’re a seasoned explorer or just getting started, your next journey begins here.

Come explore. Come experience. Come adventure.

Sharaf Exchange Introduces e-Receipt Functionality

Sharaf Exchange Introduces e-Receipt Functionality

Sharaf Exchange has introduced a new e-Receipt functionality as part of its ongoing commitment to customer convenience and digital innovation.

With this feature, customers can now receive their transaction receipts via Email or WhatsApp, based on their preferred option. This enhancement improves the customer experience while supporting Sharaf Exchange’s sustainability efforts by reducing paper usage.

“We are proud to lead the way in introducing digital solutions that make financial transactions simpler, faster, and more secure,” said Mr. Imad ul Malik, Chief Executive Officer at Sharaf Exchange. “This is a step forward in delivering seamless, eco-friendly service while offering our customers more control.

The e-Receipt feature is now available across all Sharaf Exchange branches.

Times Square Center Enhances Community Offerings with LIFE Pharmacy and GP Clinic

Times Square Center Enhances Community Offerings with LIFE Pharmacy and GP Clinic

As part of its ongoing efforts to reshape and realign with its brand positioning as a community hub, Times Square Center has introduced LIFE Pharmacy and GP Clinic, bringing essential health and wellness services directly into the heart of the mall.

This meaningful addition supports the center’s commitment to providing convenient, everyday solutions for families and individuals. By offering both pharmaceutical and general medical services under one roof, Times Square Center continues to evolve into a space where lifestyle, care, and connection intersect.

The presence of LIFE Pharmacy and GP Clinic aligns with the mall’s broader objective to serve the community more holistically, not only as a retail destination but as a place that enhances quality of life. Whether picking up prescriptions, consulting with a physician, or simply managing personal health, visitors can now access essential services in a trusted and familiar environment.

With this enhancement, Times Square Center reaffirms its role as a thoughtfully curated, community-first space — supporting wellness, convenience, and everyday living.

Sharaf Connect – Earth Day Activities

Sharaf Connect – Earth Day Activities

Sustainability Presentation

Tuesday 22 April 2025

We had the pleasure of hosting Prithvi, CEO of Green Future, at our head office for an insightful presentation on sustainability and the recycling process at Green Future. Prithvi shared valuable insights on the role of sustainability in today’s world and walked us through how Green Future is transforming recycled batteries into new opportunities, driving meaningful environmental impact.

Sustainability Presentation

Sustainability Presentation

Green Work Desk Challenge

Tuesday 22 April 2025

As part of our Earth Day 2025 activities, Sharaf Group employees took on the Green Work Desk Challenge, transforming their workspaces into eco-f riendly zones.

From reusable bottles to desk plants and paperless setups, the creativity and commitment were incredible.

Thank you to everyone who shared their green desks. We loved seeing your sustainable setups!

Green Work Desk Challenge

Green Work Desk Challenge

Puzzle Challenge

Thursday 23 April 2025

In this exciting team-building activity, four cross-departmental teams took on the same puzzle, each racing against the clock in separate rounds, with a 20-minute time limit. It was a fun, collaborative challenge designed to encourage teamwork, problem-solving, and a little friendly rivalry.

We’re thrilled to announce the winning team: Team HR, Marketing, and PRO, made up of: Angela, Kala, Numa, Vaibhav, Issa, Warda, Abu Bakr, Islam, Manal, and Asma.

They solved the puzzle in record time and showed us what real synergy looks like. Well done to all the teams for their great energy and participation!

 

 

 

 

Celebrate Ramadan with the ‘Empathy’ Campaign at Times Square Center!

Celebrate Ramadan with the ‘Empathy’ Campaign at Times Square Center!

Times Square Center in Dubai invites you to join the community in celebrating Ramadan with our ‘Empathy’ campaign. This special event aims to foster compassion, unity, and connection throughout the holy month. Reflecting the core values of Ramadan, the free activities emphasize reflection, kindness, and solidarity, offering a wonderful opportunity to come together, share stories, and create lasting memories.

Empathy Puzzle Wall: An interactive feature where visitors can write their thoughts on “What does empathy mean to you?” on puzzle pieces. The completed wall will form a beautiful collaborative artwork, symbolizing unity and the spirit of Ramadan.

  • Dates for participation: March 7, 8, 9, 14, 15, 16, 21, 22, 23.
  • Time: 3:00 PM – 8:00 PM daily. 

Sustainable Craft Workshop & Planting Fun: This family-friendly workshop focuses on sustainability, where children and parents can Plant seedlings and learn how to care for them, and create eco-friendly crafts like macramé keychains, twine coasters, sunflower seed cards, and coffee art.

  • Dates: March 7, 8, 9, 14, 15, 16, 21, 22, 23.
  • Time: 3:00 PM – 8:00 PM daily.

Chess Lab Academy Partnership: Enjoy community chess exhibitions, mini-competitions, and a major tournament hosted by Chess Lab Academy. Participants can win exciting prizes, and chess enthusiasts can compete in a friendly and engaging environment.

  • March 7, 8, 9, 14, 15, 16, 21, 22: Community chess exhibitions and casual games from 1:00 PM, with mini tournaments from 3:00 PM to 5:00 PM.
  • March 30
    • 10:00 AM – 11:30 AM: Simultaneous Chess (Simul)
    • 1:00 PM – 5:00 PM: Main tournament and exciting prize giveaways.

Complimentary Henna Art Application:

  • Dates: March 8, 15, 22
  • Time: 3pm – 5pm & 6pm – 8pm

Times Square Center has also  partnered with UNHCR (United Nations High Commissioner for Refugees) for a month-long activation from March 1st to March 31st, running daily from 12:00 PM to 8:00 PM. This collaboration highlights the importance of supporting refugees and displaced families, offering vital aid, and spreading hope across the world. The activation booth also offers interactive activities for children, such as:

  • Colouring symbols of peace,
  • Writing messages of solidarity to refugees,
  • Receiving coin banks to inspire donations and generosity.

For more information and updates, visit www.timessquarecenter.ae or follow us on Instagram @timessquaredxb.