We are proud to share that V. Jayaram, MD & CEO of Sharaf Travel Group, was honored with the Industry Icon Award at the recently concluded MALT Congress in Abu Dhabi.

The award was presented by Mubarak Al Shamsi, Director of the Abu Dhabi Convention & Exhibition Bureau (ADCEB), in recognition of his exceptional leadership, vision, and invaluable contribution to the travel and tourism industry.

This prestigious recognition reflects Jayaram’s unwavering commitment to excellence and his role in driving Sharaf Travel’s continued growth and innovation in the region.

Congratulations on this well-deserved achievement!

Times Square Center Opens Keto-Friendly, Gluten-Free & Zero-Sugar Food & Beverage Hub

Times Square Center is proud to introduce a new wellness-focused destination for the community: Hola Zero Sugar Café, also known as Hola Keto Desserts. The café brings together keto-friendly, gluten-free, and zero-sugar options, offering Dubai residents a place to enjoy better-for-you food and beverages without compromising on taste.

Located within Times Square Center, Hola Zero Sugar Café is more than a café—it’s part of the mall’s Picnic Square vision, designed as a social hub where the community can meet, connect, and enjoy wholesome dining. With a focus on mindful eating, clean ingredients, and guilt-free indulgence, the café caters to those on a ketogenic journey, managing dietary needs, or simply choosing healthier options.

To celebrate its opening, Hola Zero Sugar Café has launched the “You Move, We Brew” challenge, encouraging visitors to stay active. Customers who complete 10,000 steps in a day can enjoy a free coffee, promoting wellness through small, everyday choices. Promotion ends 30 April 2026.

“We are committed to creating experiences that go beyond retail, supporting the wellbeing of our community. Hola Zero Sugar Café embodies this vision by offering wholesome, mindful food in a welcoming environment,” said Nancy Nese Ozbek, General Manager of Times Square Center.

How to Claim Your Free Coffee:

1. Track 10,000 steps using any fitness or health app.
2. Visit Hola Zero Sugar Café at Times Square Center.
3. Show your step count to the staff.
4. Enjoy a complimentary brew on the house.

With its emphasis on intentional living, clean ingredients, and feel-good dining, Hola Zero Sugar Café is redefining casual dining at Times Square Center—inviting the community to celebrate movement, connection, and mindful eating, one step and one cup at a time.

About Times Square Center

Centrally located on Sheikh Zayed Road, Times Square Center is a community-focused shopping destination, offering a curated mix of international, boutique, and exclusive brands. With its family-friendly atmosphere, social hubs, and weekly artisan markets, the center fosters connection and wellness for the local community.

For more information, visit www.timessquarecenter.ae or follow @timessquaredxb and @hola_keto.ae on Instagram.

In 2025, Green Future achieved a significant milestone in its Used Lead Acid Battery (ULAB) recycling operations, reinforcing its commitment to sustainable and circular economy practices.

During the year, the company recycled approximately one million used lead-acid batteries, successfully recovering valuable resources and producing refined lead and lead alloys. This achievement contributed to reducing environmental impact by diverting hazardous waste from landfills and promoting responsible resource recovery.

The accomplishment reflects Green Future’s ongoing dedication to environmental protection, sustainable industrial solutions, and supporting regional sustainability objectives.

Times Square Center has been awarded the Gold Award in the Experiential Marketing Category at the Retail Congress MENA 2025, organized by the Middle East Council of Shopping Centres & Retailers (MECSC+R). The award recognizes excellence in creating engaging and innovative experiences in a community mall setting.

This recognition reinforces Times Square Center’s leadership in experiential retail and highlights the dedication and creativity of its team in delivering meaningful experiences for the community.

Sharaf DG Business was honoured with two prestigious titles at the FVC Awards 2025:

• Partner of the Year – GCC 2025
• UCC Collaboration Partner – 2025

These recognitions reflect their commitment to excellence and their role as a trusted partner in delivering next-generation ICT solutions.